Why have a strong Digital Culture?

Pallavi Agarwal
3 min readJul 7, 2021

A strong digital identity allows an organization to be close to its customers across channels, wherever they are, and helps in building long-lasting customer relationships. A digital identity can be developed by understanding the contextual dimensions of a digital experience and using technology to implement the same, but it isn’t as easy as it sounds.

Pallavi Agarwal

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