What Does A Digital Product Manager Do?

Pallavi Agarwal
10 min readMar 31, 2022

Digital product managers develop technology to make users’ lives easier. Think of this:

You just had a fabulous time at a friend’s party, and are now heading home. You unlock your phone, click on the ‘Uber App’, add in your pickup and destination locations. You click ‘book/confirm’ and just wait for the cab to arrive. No rushing for public transport, or finding a cab late at night.

Guess who made this seamless experience possible? A Digital Product Manager.

As companies shift focus from operational services to products & digitally-enabled services, the role of the digital product manager is expanding and becoming crucial to organization’s success.

Today, digital product managers are often thought of as folks who own and run apps. But that’s just one perspective. In reality, digital product managers solve problems with technology and bring vision of a solution to life with a great customer experience. They are responsible for the end-to-end life cycle of digital products from concept to launch.

One might notice that the latest tech businesses revolve around digital products. Apple and Microsoft, for instance, are currently the world’s most valuable companies with a market cap of $2.8 trillion & $2.2 trillion in 2022, according to Bloomberg.

Digital Product managers are currently quite sought-after candidates and there are a plethora of opportunities available for anyone wanting to jump into this.

  • If you search LinkedIn, over 6000 product manager jobs are posted daily in the U.S. in 2022, a lot of them for digital products
  • The average salary for a digital product manager role in 2021 in the U.S. was $96,611 (Product Manager salary guide)

However, building such experiences and using technology to solve problems doesn’t just happen overnight. The role requires understanding end-users, careful planning, market research capability, a knack for UI, stakeholder management, and enabling anything that needs to be done to ensure the product comes to life.

What Is A Digital Product Manager?

Digital product managers are the glue that brings together many facets of a successful digital…